Winnebago Industries has recently announced that Guaranty RV Centers has earned the coveted “Circle of Excellence” award.
“Customer service has never been more important, and it’s imperative for dealers to have knowledgeable sales personnel and qualified service technicians on staff for quality warranty and aftermarket service and support,” said Winnebago Industries VP of Sales and Marketing, Roger Martin. “Circle of Excellence award winning dealerships do just that by providing customers with the total RV experience, and for that reason, they are deserving of this award.” Guaranty RV Centers is a longstanding Winnebago and Itasca dealer.
Circle of Excellence scoring is determined by rating dealers in four categories:
A Purchase and Delivery Satisfaction Study, which is direct customer feedback after the purchase of a motorhome,
A Customer Satisfaction Study, which determines customer satisfaction six months after purchase,
A Sales and Marketing Assessment that evaluates a dealer’s sales, market share, stocking levels, participation in vehicle training, Dealer Days, and the Winnebago Itasca Travelers Club (WIC);
A Service and Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care.
Dealerships earning Circle of Excellence status receive an award with three concentric circles, symbolizing the interconnected relationship between owner, dealer, and Winnebago Industries.